Our Sustainability Promise
Beautiful should also mean fair.
The community behind our craft is the foundation of our company. Making rugs is not only about beautifying homes — it sustains livelihoods, keeps an ancient skill alive, and connects the people who weave with the people who live with the result. We take that responsibility seriously, and we try to be specific rather than vague about it.
Fair & Child-Labour-Free
Every rug, made in workshops we know and visit.
Our work is fair, safe, and entirely free of child labour, at every stage of production. We hold ourselves to the standards of the Labour Act and Factories Act.
Natural Materials, Lighter Footprint
Made to be kept, not replaced.
We favour natural fibres — highland wool and natural silk — and natural, azo-free, low-impact dyes. Something made slowly, by hand, to last for decades is sustainable at its core; the most wasteful rug is the one that is replaced in five years.
Ours are made to be kept.
The Hands That Weave
Every rug should uplift the hands that weave it.
Our production supports women artisans, cottage-based craft communities, fair and ethical manufacturing, and responsible material sourcing. We are committed to one simple idea: every rug should uplift the hands that weave it.
Where we are today
- Hundreds
- of women employed
- Dozens
- of households supported
- One
- school supported
- Fair, timely payment direct to the artisans who weave each rug
- Safe, inspected working conditions across every partner workshop
- Preference given to women-led and cottage-based weaving communities
- Zero tolerance for child labour at every stage of production
Photographed in our own workshops — never stock imagery.