Crafted by Heritage. Designed for Today.
At Loom & Living, every rug begins with a story — one that connects generations, honours craft, and celebrates contemporary living.
Our Story
Loom & Living’s journey is rooted in a legacy that began in 1925, when the family first entered the world of rug-making. What started as a humble craft passed from one generation to the next has now evolved into a brand shaped by six generations of artistry, moral character, and an unwavering love for timeless design.
Today, Loom & Living carries forward this heritage with a fresh, modern outlook. We honour traditional techniques while reimagining them for contemporary homes — rugs that feel warm, intentional, and deeply personal.
For us, a rug is more than décor.
It is a bridge between past and present, a crafted expression of comfort, culture, and individuality.
It is a piece that tells a story — and becomes part of yours.
Our Values
- Tradition & Heritage — Honouring a century-old craft.
- Modern Creativity — Reinterpreting classic techniques for today.
- Craftsmanship — Every weave carries intention and skill.
- Community — Supporting artisans and cottage industries.
- Integrity — Quality materials, ethical partnerships, mindful production.
Our Heritage
A Legacy Woven Through Time
Six generations, one thread. The story of the family and the looms behind Loom & Living.
1925
The first loom
Our family enters the craft of handwoven rugs, beginning a tradition passed from one generation to the next.
[19__]
A craft inherited
[The next generation takes up the loom, deepening the family's mastery of knotting, dyeing and finishing.]
[19__]
Beyond our borders
[Our rugs reach homes and partners across the world, building a name for quality among discerning makers.]
[20__]
Trusted by the best
[The workshop becomes a maker of choice for leading design houses, crafting to exacting standards.]
2025
Loom & Living is born
A century of craft opens its doors to the home. Our heritage, once made only for brands, is now made for you.
Today
The thread continues
Every rug carries forward the same patient hands and inherited skill, woven for the way you live now.
Why Handmade Matters
In an age of mass production, handmade rugs stand apart.
Each piece carries the rhythm, intuition, and touch of an artisan who has spent years mastering the loom. No two rugs are ever identical — their subtle variations become their soul. These are signs of human hands at work, preserving a tradition passed down through generations.
A handmade rug is not just something for your floor.
It is something to connect with.
Materials That Matter — Finest Yarns
From the soft sheen of natural silk to the resilience of New Zealand and Argentine wool, we source only the finest fibres suited to each rug’s personality.
Every yarn is carefully chosen, spun, washed, and dyed by skilled craftspeople — many working within small cottage-based industries that keep traditional techniques alive.
Good materials are the foundation of every Loom & Living rug.
They ensure comfort, durability, and a finish that ages beautifully.
Our Commitment to People & Planet
“As the world witnesses what women are capable of — and as women see it in one another — more women will step forward to do incredible things. And when that happens, we all move forward together.”
Our Production Supports:
- Women artisans
- Cottage-based craft communities
- Fair, ethical manufacturing practices
- Sustainable material sourcing
- Future-focused development
We are committed to ensuring every rug uplifts the hands that weave it.
Custom & Bespoke
Your vision, crafted by our heritage.
Whether you want a rug altered to fit your space or a one-of-a-kind design tailored from scratch, we turn ideas into enduring pieces of art. Choose your size, colour palette, weave, or pattern — we’ll bring it to life with our artisans.
Explore Loom & Living
→ Meet the Founder
→ Discover the Craft
→ Our Sustainability Promise
→ Create a Custom Rug